How to start an incremental digital revolution

How to start an incremental digital revolution


Guest post by Rob Hornby, Global Digital Community Leader & Chief Digital Officer, AlixPartners

For the last few years we have had nothing but digital euphoria (some would say hysteria) – characterised by big claims with no quantitative evidence, deliberate efforts to create anxiety about being left behind, shape shifting of pre-existing products and services to fit the new craze, and a flood of articles, conferences, books and consulting services that claim to de-mystify the subject. The word ‘digital’ is added to everything in the same way that a slice of lime was added to mediocre beer in the 90s to make it cool and twice the price.

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