Guest post from Shefali Korke, Director, Vizible Results
There has been a significant shift in how almost everything is being repackaged and sold in the marketplace. Newer companies are adopting subscription business model to deliver services or products to their customers on a monthly or annual basis. Subscription business models have been made possible because of consolidation in the storage industry and falling storage prices.
Software startups can now rent space in a vendor’s data centre (cloud) and design applications. Having a hosted platform eliminates the need to purchase their own IT infrastructure. This new business model is a shift in how companies manage orders, increase customer adoption and deliver the product, all with a monthly or an annual contract.
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